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The Body Shop, one of the leading beauty and wellness boutique partners with ECPAT International (End Child Prostitution, Child Pornography and Trafficking of Children For Sexual Purposes) in their latest campaign to stop sex trafficking among the children and the youth. With the battle cry ‘Stop Sex Trafficking of Children and Young People’, The Body Shop will help to raise awareness among their buyers and raise funds to support ECPAT in their projects. The said campaign officially started last August 13, 2010 and it will be done in all The Body Shop boutiques around the world.
According to the reports there are 2.5 million people trafficked every year and human trafficking is considered as the world’s third-largest criminal industry/crime next to illegal drugs and guns. From that numbers, the estimated number of children and youth who is involved in this activity reaches to 1.2 million most of them were sexually abused and exploited. Despite of the existing law, like R.A. 9208 here in the Philippines that was passed in 2003 and the anti child pornography that was recently passed by our legislators, it seems that both doesn’t have fangs to put halt on the present situation of sex trafficking in the country. Some of the reports stated that most of victims are scarred to come out and report it to the authorities, and others are not aware of the existing law that governs their rights and security.
With the latest campaign of The Body Shop, they wanted to create awareness about the issues on sex trafficking through their products and posters. They already indicated several products where they will be giving all the proceeds to ECPAT to support their projects. Products includes of Soft Hands Kind Hearts Hand Cream and The Body Shop Canvass-Shoulder Bag that has Stop Sex Trafficking logo that will make users of the bag as walking “billboard” of this campaign.
Aside from the products, The Body Shop created a petition site (http:/www.thebodyshop.com/stop) for those who wanted to give support on this campaign, and flyers will be distributed in their boutiques for their buyers who wanted to signed up and draw their hands. All the collected petitions from the online and flyers will be given to the respective government/leaders where The Body Shop boutique is located.
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