>
The generosity of thousands of airline passengers is ushering in a brighter future for Apo Reef – the world’s second-largest coral reef and a virtual food factory for Mindoro and Northern Palawan.
Spearheaded by Cebu Pacific (CEB), the World Wide Fund for Nature (WWF-Philippines) and the municipality of Sablayan in Occidental Mindoro, Bright Skies for Every Juan enjoins CEB passengers to take an active part in minimizing the environmental impacts of air travel by making an online donation to a climate change adaptation project in and around the country’s largest coral reef.
Apo Isle by WWF-Philippines & Gregg Yan
“We are promoting responsible air travel,” says CEB Marketing and Distribution Vice-president Candice Iyog. “The Bright Skies programme not only prepares residents of Sablayan and other Filipino coastal municipalities for more pronounced typhoons, floods and other climate impacts – it also makes our passengers realize that minimizing ecological impacts can be easily integrated into their daily lives.”
The partnership began in July 2008 and has provided the coastal municipality with a powerful patrol boat for apprehending poachers. Enforcement operations have thus far netted 15 park violators. Today, the program centers on building resilience by efficiently identifying and protecting marine zones, promoting sustainable seafood harvest, developing promising ecotourism sites and educating the local community on how best to protect and reap the rewards of the sea.
Protecting the Jewel of Mindoro
Situated 15 nautical miles west of Sablayan in Occidental Mindoro, Apo Reef remains one of the most significant reef complexes within the Coral Triangle – spanning a whopping 27,469 hectares. It is home to almost 200 species of soft and hard coral, 385 species of fish plus charismatic undersea giants like thresher and hammerhead sharks, manta rays, sperm whales, dolphins and migrating sea turtles.
Hawksbill Turtle by WWF-Philippines & Mark Limchoa
Sadly, the 1970s brought with it dynamite, cyanide, muro-ami and strobe-fishing. “You would hear 25 to 30 dynamite blasts daily,” notes former DENR Protected Area asst. Superintendent Robert Duquil. In the 1980s the international diving community lost interest in the area.
Human exploitation has since been compounded by a more serious threat in the form of stronger typhoons, El Niño episodes and other destructive climate effects. According to a recent WWF report, coral reefs may disappear from the Coral Triangle by the end of the century and the ability of the region to feed people may decline by 80% if no effective action is taken.
“Thirty years ago the park was one of the world’s premier diving destinations,” recalls former Sablayan Mayor Godofredo Mintu. “It was much more than a dive destination – it was a vast fishing ground. Even during the height of its destruction in the 1980s, you could still catch a basket-load of fish in minutes. It truly was the jewel of Mindoro.”
In 2007, Apo Reef was declared a ‘no-take zone’, allowing the reef and its residents ample time to recover from years of fishing. Positive spillover effects are now being felt, with fish sizes and yields rising. Thus far, CEB passengers have donated over P4 million – ensuring the survival and productivity of the area for years to come. Plans are now being crafted to replicate the scheme for the Tubbataha Reefs in Palawan.
“Cebu Pacific’s decision to spearhead climate adaptation is a prime example of private-sector leadership,” says WWF-Philippines CEO Jose Ma. Lorenzo Tan. “At the end of the day however, the most crucial decisions – that to consciously do what we can to reduce our impacts – lie in our own hands. We all have a responsibility to our planet. We can start today. We must.”
Both CEB and WWF-Philippines invite travelers to donate to the Bright Skies for Every Juan program when booking via www.cebupacificair.com. From 1 to 30 June 2010, donors will get a chance to win two round-trip tickets to any domestic CEB destination, plus limited-edition WWF merchandise. The raffle draw shall be conducted on 9 July 2010.
var addthis_pub=”angsawariko”;
nuffnang_bid = “e682da9cbfb6dff4b2924d091a2df663”;
Enter your email address:
Delivered by FeedBurner
http://feeds.feedburner.com/blogspot/pTdR
