From David Archuleta, Lucy Hale, Michael Travino, SuperJunior’s Siwon and Donghae and Joe Jonas, Bench welcomes Liam Hemsworth as the newest member of their family of brand endorsers in line with the 25 years in the clothing industry. Liam Hemsworth is an Australian actor and the youngest brother of Luke and Chris who are also actors. He gave life to the character of Gale Hawthorne in film The Hunger Games with Jennifer Lawrence and Josh Hutcherson. He also appears in the film adaptation of Nicholas Sparks novel entitled The Last Song with her fiancé Miley Cyrus.
Bench did the announcement of Hemsworth though their official twitter account @benchtm where they did series of clues and trivia about the actor before the actual reveal that they did last June 23. They also revealed his billboard at the Guadalupe area and major broadsheets including the Philippine Star where entertainment columnist Ricky Lo did his exclusive on the announcement of the international actor to be the endorser of Bench. In his billboard and print ads, Hemsworth is wearing a comfy button stripe shirt and jeans of Bench while sitting on grass showing his character in the film Hunger Games.