The Movie and Television Review and Classification Board (MTRCB) has
officially partnered with the inaugural Puregold CinePanalo Film Festival.
The renowned regulatory board has supported this landmark initiative in the
Philippine film industry.
Ivy Hayagan-Piedad, Senior Marketing Manager at Puregold, emphasized the
significance of this collaboration. “We are thrilled to partner with MTRCB for the
Puregold CinePanalo Film Festival. Together, we aim to present a lineup of uplifting
films that families and individuals will enjoy.”
The MTRCB will oversee the suitability of each film entry, ensuring that they meet the legal standards required for local films.
MTRCB Chairperson Lala Sotto highlighted the board’s commitment to supporting the
creative industry. “Our developmental and regulatory agency role extends beyond
providing age-appropriate ratings. We actively support the creative industry by
collaborating with organizations like Puregold Price Club, Inc. on initiatives like the
Puregold CinePanalo Film Festival, which contribute to the revitalization of the national
economy,” she stated.
Chairperson Sotto added, “Our partnership with Puregold aims to inspire Filipino
audiences to support films that promote positive cultural values, contributing to the
vision of a unified and prosperous New Philippines.”
The Puregold CinePanalo Film Festival will showcase new feature-length works from six
acclaimed directors: Kurt Soberano, Sigrid Bernardo, Raynier Brizuela, Joel Ferrer,
Carlo Obispo, and the late addition “Producer’s Choice” Eugene Torres. Additionally,
the festival will feature 25 short films produced by exceptional student filmmakers
selected from a large pool of applicants.
Short and full-length films will be eligible for recognition at the Puregold CinePanalo
Awards Night, scheduled for March 16th at Gateway Cinemas. The MTRCB, as an
official festival partner, will also present special citations to films in both categories
during the awards ceremony.
The films featured will be screened from March 15-19, 2024, at Gateway Cineplex 18.
For more updates, like @puregold.shopping on Facebook, follow @puregold_ph on
Instagram and Twitter, and @puregoldph on TikTok.
