One Direction, the biggest boyband today, will be releasing their fifth record Made In The A.M. come November and the biggest album launch of the year is about to happen!
Ivory Music & Video, exclusive licensee of Sony Music Entertainment in the country, gives you One Direction: UnParalleled | The Made In The A.M. Album Launch happening November 14 at the new Kia Theatre in Araneta Center to officially kick-start a new era for Harry Styles, Niall Horan, Liam Payne and Louis Tomlinson. Followers of the British boyband will once again get together for the ultimate all-day fangirling and fanboying, celebrating what could be the final album of One Direction before their planned hiatus from the spotlight. Made In The A.M., with its trailblazing tracks “Drag Me Down”, “Infinity” and “Perfect”, promises to leave Directioners with amazing music to keep them company while keeping their fingers crossed that the lads, perhaps after their break, will be back stronger than ever.
One Direction: UnParalleled, or simply 1DUP, is expected to be more than the grandest and the most packed album launch of the year; it is also a celebration of the five years of non-stop, hit- after-hit feat of One Direction’s music since 2011, starting from their first breakthrough with Up All Night and Take Me Home which spawned unforgettable hits such as “What Makes You Beautiful”, “ One Thing”, “Kiss You”, and “Gotta Be You”, to their more mature releases Midnight Memories and Four, marking the music scene with smash songs like “Best Song Ever”, “Story Of My Life”, “You & I”, “Steal My Girl”, and “Night Changes”. Through these years, the 1D fanbase never thinned, even with the sudden withdrawal of Zayn Malik from the then-quintet band just last March. “Fans are used to expecting a new album from the band every year since they released their first single back in 2011, but with the hiatus coming up which we all think the boys deserve for working hard non-stop, we’re setting this event to be the most memorable. It’s not something you’d want to miss,” says Denise Sia, label manager of Sony Music for Ivory Music.
Made In The A.M. marks the last stop of this chapter in 1D’s music, and it is going to come to a conclusion with people knowing that Directioners are still the strongest. One Direction: UnParalleled is a look-back on the great things the band has accomplished, and a look- forward to more amazing things to come from the greatest fandom the world has ever known. “Much like the album Made In The A.M., it’s going to be bigger, better, and more fun than the previous ones we had for 1D. Things will only get better from here. For One Direction, and by extension, their fans, the only way is UP. What’s next after this album? Only the lads can tell. But it’s exciting to find out,” says Riley Bardos, marketing and promotions manager of Ivory Music.
Join us at One Direction: UnParalleled | The Made In The A.M. Album Launch, November 14 at the Kia Theatre, Araneta Center, our biggest album launch yet. There will be activities never done before, tons of freebies, exclusive prizes, live performances and more!
Special thanks to AstroPlus, official retail partner | Kia Theatre, official venue partner | One Direction Philippines
