During the 100 years of Coca-Cola in the Philippines, we saw the Coca-Cola truck of happiness that went in various areas in the country including Marikina where everyone is invited to push the button at the back of the truck and surprises awaits them. But of course the Little Red School will always have that special part of my heart as Coca-Cola advocates not only education but also fighting iron deficiency in elementary school that will help them in thinking fast and absorb all the things thought in class and that’s through the Nutri-Juice, a not for sale product of Coca-Cola distributed daily and it is iron fortified. And lastly, there’s the football and basketball activities of Coca-Cola that encourages active lifestyle and sportsmanship to teens.
But of course we all know that especially it was done here in the Philippines, and I want to discuss some on ground activities of Coca-Cola around the world as the stir happiness in everyone through friendship, sportsmanship, family and freedom of speech. These are the things that Coca-Cola as a brand and with a heart for communities value a lot and here are my top 5 on ground activities that Coca-Cola did around the world that will surely make you smile, and bring out that tears of happiness as the touch our hearts.
Coca-Cola Friendly Twist
Coca-Cola created a special cap that will require the person who has a Coca-Cola bottle to coordinate with another person who has unopened Coca-Cola bottle to connect their caps and twist it in order for them to open their Coke and enjoy it. But the main idea of Coca-Cola is to encourage interaction and gain new friends special in the school where they did the experiment during the first day of school.
Coca-Cola Fair Play Machines
In Italy, two of the greatest football teams in the world can be found here; Milan and Inter which their supporters took the game seriously and became enemies. Coca-Cola created the Fair Play Machines where they place the machines in both side of the arena where in order to get a bottle of coke supporters in the rival group must press share.
Coca-Cola’s Reasons To Believe Social Media Machine
In UK, they created a social media machine and selected several keywords that people use it and post online via twitter. With the hashtag #ReasonsToBelieve everyone is encourage to post on what they believe in life and for every word they use, the box with the word lights up. The campaign promotes optimism.
Coca-Cola Hello Happiness
Laborers in the United Arab of Emirates (UAE) who came in different countries need to sacrifice in order to provide a better life for their family. In order to give strength is that they call their family in their respective homes. In one of the community, Coca-Cola brought the Hello Happiness where the cap of Coca-Cola was used as currency and per cap is a minute to talk with their family.
Coca-Cola Smile Back
In life with so many things to do, we seldom smile or interact with people especially those we don’t know. Coca-Cola created the Smile Back campaign where in selected countries they have bikers who will try to interact with strangers from the simple smile to conversation and bring out the smile in their faces.
Those were the 5 of the best on ground activities of Coca-Cola that everyone enjoyed watching from time to time giving them the smile and inspiration in life. Coca-Cola is not only a beverage but also part of everyone’s life from simple gathering with family and friends and also special occasions in life.
