Before Century Tuna reveals the fit and sexier John Lloyd Cruz on TV via their commercials with Anne Curtis, visitors of the Boracay Island will have the chance to see him first particularly the guests of the Pearl of the Pacific Resorts during the Century Tuna Superbods Challenge 2014. John Lloyd is the newest endorser of Century Tuna joining Anne, Derek Ramsay and Aljur Abrenica. This year, Century Tuna wanted to show the journey of achieving healthy lifestyle with their newest campaign where they involved everyone in a six-week fitness and diet program headed by Nutritionist and Chef of the Stars Nadine Tengco and fitness coach Jim Saret.
Just like everyone who joined the six-week program, John Lloyd also underwent the same activity where he squeezes in series of exercises in his busy schedule and lastly nutritious meals that will help him attain his new image.
Aside from the revelation of the new John Lloyd Cruz, the new image models of Century Tuna will be announced tonight where 20 contestants including: Alaiza Malinao, Catherine Almirante, Darlene Anderson, Diane Tan, Grace Murillo, Michelle Magno, Nic Marable, Nicole Kaufmann, Paula Marciano and Sara Santucci for the female category; Antonio de Murga, Evan Spargo, Gerard Go, Joshua Lubrico, Julio de Leon, Laurens Tolenaars, Marneil Anthony Lim, Mauro Lumba, Miguel Lasala, and Rendon Labrador for the male category.
There will be a winning pair who will be the image models of Century Tuna and will be bringing home Php 500, 000 each, and other prizes from the sponsors. Also joining the event are the Boys Night Out namely Sam YG, Toni Tony and Slick Rick. Judges joining the awards night are Tim Yap, Robby Carmona, Jake Galvez, Tessa Prieto-Valdes and Joey Mead.