Being number 1 in Japan, Lion the maker of the Systema Tooth and Gum Care officially arrived in the Philippines to have a 360 campaign in promoting tooth and gum care giving Filipinos a complete product to achieve it. Systema has a variety of toothbrushes, toothpastes and mouthwash that will cater to the demands and needs of every Filipino wanting to have a healthy teeth and gums at the same time fresh breath that will last for the whole day. With their latest campaign “Ready for Life”, Systema invited the Kapamilya actor and singer Sam Milby to be their endorser who is known to be a very sporty and trill seeker kind of person who enjoys discovering new things and learning in life.
With the right attitude and personality of Sam, Systema sees the opportunity to have them as the brand endorser of their line of products that is truly ready to face all the challenges in life with a perfect smile meaning the right attitude and healthy teeth and gums. During the media launch of Systema, Sam was joined by Rags to Riches social entrepreneur Reese Ruiz-Fernandez who discussed the bolder step of their organization to reach out to those who are in need and helping them to bring out their creativity and elevate their status in life.
Also there’s Anthony Pangilinan and Pia Acevedo, both influential speakers giving inspiration and motivation in their speaking engagements shared their views in how to be ready to face all the challenges in life. Lastly, there was Sam Milby who shared his journey from entering the Pinoy Big Brother house up to his achievements in the entertainment industry at the same time keeping his feet on the ground. The event was called The Life Ball and was hosted by Robi Domingo.
Systema Tooth and Gum Care products are available in all groceries and convenient stores nationwide. The toothpaste and mouthwash has a unique ingredient called IPMP that helps fight bacteria and GK2 for gum protection. Meanwhile the toothbrush boasts of super-tapered bristles for deep cleaning action between the tight spaces, yet are gentle on gums. All products were developed in Philippines by Peerless Lion.
