Fashionista and trendsetter KC Concepcion now joins the Boardwalk family after signing a contract with them on February 26 at the EDSA Shangri-La Hotel together with her Viva Management. With her influence in both fashion and advocacy in championing Filipino pride, according to Boardwalk these are the major quality that made them decide to invite KC to their growing family that empowers Filipino designers and emerging entrepreneurs through their direct selling business.
According to KC Concepcion this is her first time to endorse a direct selling brand and she wanted to understand the systen and how it helps the Filipino entrepreneurs. Being an endorser of Boardwalk she promotes the Signature Style collections where mostly made by young Filipino designers mentored by Avel Bacudio. This line of clothing of Boardwalk will be available via Boardwalk Personal Shopper and official website www.boardwalk.com.ph. She will be featured in all the collaterals of Boardwalk including TVC, billboards, catalogs and others.
Having the advocacy that champions the young Filipino designers, they will be bringing KC Concepcion in different parts of the country with the rest of the Boardwalk endorsers including Derek Ramsay, Bangs Garcia, Cherrie Pie Picache, Jake Cuenca, Gabby Concepcion and Kris Aquino.
