In line with the annual World Hunger Relief of YUM! Brands in partnership with the United Nations World Food Programme (WFP), KFC Philippines created the Fully Loved Meal that will help to raise funds and awareness on the said campaign. The Fully Loved Meal that includes 1 piece chicken, rice, gravy, mashed potato and a regular drink cost only Php 99 and Php 5 of every purchase will be donated to the WFP Philippines for the World Hunger Relief 2012 campaign that will benefit the children in Central Mindanao.
Up to date from 80, 000 students in Central Mindanao, the numbers of beneficiaries reaches to more than 100, 000 who undergo supplementary school feeding that will help them to gain nutrition which they needed as they go to schools. Beneficiaries of this program are children victims of conflict and displacement in Central Mindanao and with the help of World Hunger Relief it will help them in answering the concern on chronic hunger those children at the early age encounters and must endure as the go to school.
Aside from the Fully Loved Meal of KFC, there will be World Hunger Relief coin banks located in the counter where diners can donate certain amounts in support with the efforts in Central Mindanao. Aside from KFC, other YUM Brands restaurants in the Philippines including Pizza Hut and Taco Bell created their own campaign in helping to raise funds for the program. The partnership with the YUM Brands restaurants in the Philippines with the WFP started in 2006 and globally they already raise$57.9 Million in six years. World Hunger Relief campaign runs from November up to January next year.