After being appointed as ABS-CBN Corporation’s President and Chief Content Officer (CCO) last 2008, Charo Santos-Concio or popularly known to the viewers of the top rating and long running drama anthology in Asia entitled Maalaala Mo Kaya as Ate Charo, she will be assuming the position as the Chief Executive Officer (CEO) of the Kapamilya Network. The latest addition to her role as the mother of the Kapamilya Network will be effective in January 1, 2013. Meanwhile, Eugenio “Gabby” Lopez III continues to be the Chairman of the Board of ABS-CBN.
As ABS-CBN President, Ma. Rosario “Charo” Santos-Concio or simply Ate Charo, conceptualized strategies and solutions for the company’s growth, helping it achieve profit margins, record-high advertising revenues, and leadership in nationwide TV ratings. In her term, the network was named as one of the top 15 highest scoring companies and the only publicly listed media organization to garner a score for 90% or higher in the Institute of Corporate Directors’ 2008 Corporate Governance Scorecard.
Before she became the president and CCO of ABS-CBN she served as ABS-CBN’s Head for Channel 2 in 2006, Executive Vice President in 1998, Senior Vice President of TV Production in 1996, Vice President of Production Operations in 1991, and Director for Programs in 1989. She joined ABS-CBN as Consultant in 1987.
Charo Santos-Concio began her career in media as a production assistant in “John en Marsha,” then moved on to become a drama actress and producer for BanCom Audiovision, Experimental Cinema of the Philippines, Vanguard Films, Regal Films, and Vision Exponents.
Before becoming a media executive, Charo Santos-Concio became famous for acting in critically acclaimed films, most notably in “Brutal,” “Kisapmata,” “Gumapang Ka sa Lusak,” and Mike de Leon’s “Itim,” for which she won the Best Actress award in the 1978 Asian Film Festival. She graduated cum laude from St. Paul’s College in Manila with a degree in Communications Arts and completed the Advanced Management Program at Harvard Business School in 2007.
